|
Gardening Trends Announced by GWAF
 The Garden Writers Association Foundation recently released its "2007 Summer Gardening Trends Research Report" with some very interesting insights on consumer gardening attitudes and expectations for the current gardening season.
In a June survey, the GWAF asked consumers where they purchased most of their spring plants. Consumers confirmed that garden centers or local gardening stores got most of their business, while mass merchants and DIY stores came in second.
Other findings of the survey included:
The most popular method of insect control that American households plan on using this summer is a combination of organic and chemical products. About one-fourth of households plan on using only organic or natural products.
One in four consumers wants more information about annual vs. perennial flowers, 22% want information on vegetable gardening, 20% on pest control, 19% on weed control, and 19% on organic gardening.
 Almost half do some form of container gardening.
This summer, about half of consumers will use their garden for relaxation or as a spiritual retreat.
More than a quarter of consumers are planning to use their garden or yard for food production or as a children’s area.
The summer gardening survey was conducted in June and covers consumer expectations and attitudes for activities and purchases planned for the next few months. The survey was conducted by TechnoMetrica Market Intelligence, a national consumer polling organization, and statistically represents the attitudes of 110 million households with an accuracy of 95%.
For further information, please contact the Garden Writers Association by calling 703-257-1032 or via e-mail at
info@gardenwriters.org.
###
Note: We thank the GWA for the above information and will keep it in mind as we provide future content for our readers/visitors. Images are © Hilda M. Morrill: the first one, featuring ‘Endless Summer’ hydrangeas, is from the author’s garden; the second, featuring a variety of containers, was taken at the beautiful Chanticleer Gardens near Philadelphia, PA
(www.chanticleergarden.org).
|
